We bridge audit expertise with our unquenchable longing to take ideas on the best possible path
Our mission is to help our clients make financial data more trusted. We are a digital product development consultancy with a focus in next generation audit analytics, and AI.
Idea Journey's story begins with Big4 leaders bringing their unanswerables to us. Why us? The founding team gained a reputation by being the original technical force behind EY Canvas and EY Atlas. These audit platforms had a number of firsts in the industry. We thought different - progressive, practical, simple, and scalable. We looked for the constructive tension between auditor needs, the best experience, and the best technology. What the team was grinding on wasn't so much the product outcomes, but the way in which we dream, craft, and deliver them.
We became a team always looking for the unanswered. Honed our craft on becoming lightning fast at applying research, and carving out breakthroughs in tough regulated areas. We paired that with simple experiences that kept the cognitive load of the auditor where it should be - on their audit client instead of on the tool.
Idea Journey was born so we could take our approach and apply it more broadly, and achieve our mission. Interestingly, it was born on a leap year on the leap day of February 29th. It's fitting. We aren't like everyone else nor can we be.
Something was missing though. We learned that being great technologists is important, but to be the partners we aspired to be, we had to learn much more about auditing itself. We had to learn about the methodology requirements they followed, the regulatory bodies that oversees them, and who was driving them and why.
Once we added this knowledge to our working way we were able to better drive advanced technologies into the audit while being mindful of where issues might arise, how they can be handled, and what partners needed to be involved early. The outcomes got Big. Really Big. Getting beyond sample based audits in the ledger, running advanced risk and strategy analytics, using AI in audit steps themselves - we are together pushing towards a future where financial data is more trusted and we are getting there faster than ever.
Today we see our audit solutions getting nominated for awards, and winning. That's not really our focus though. Our focus is still on the true auditor's need to use their skepticism, judgement, and expertise where its most required consistently - they are the enablers of the higher trust of tomorrow.